Marketing Links
Shristi aims at improving marketability of products and making the artisan product compete in the highly competitive international markets. Shristi works at development, production and marketing of the traditional craft with improving the inherent skill of the craftsperson so as to revitalize the traditional crafts industry.
The artisans are given exposure to various national fairs/expos all over India individually and in groups so as to ascertain the buyer’s acceptance of the developed products. Strategies are worked out for a constant input of new designs which are contemporary and market oriented to the artisans and brings about value added items by skill upgradation. Strategic marketing plan is taught for marketing of finished products on a sustainable basis.
Shristi also displays its products in Terracotta and Ceramics and Natural Fibres for sale at the Cohands Gallery, Rajiv Gandhi Handicrafts Bhawan and August Kranti Bhavan, New Delhi and at its outlets at Chittaranjan Park, New Delhi and at Barasat and Kolkata, West Bengal.